Tuesday 16 May 2017

Framestore

Framestore is a studio in London where over 1500 artists and producers work to create films, adverts and content. Their skill set is wide ranging due to all the talent and visionaries at Framestore that create award winning craft and relentless creativity with the newest technology to create the best experiences.

Widely known for their visual effects, they have produced historical creations in some of Hollywood's biggest films. They started off in 1986 in Soho, London where their proposition was simple, it was 'use technology to create the most extraordinary images possible'. In 1996 their work on Gulliver's Travels started them off in the world of visual effects due to the audience comparing it to the film Jurassic Park. The quantity of shots, and the complexity of the many effects used to create the unreal worlds proved a giant success for the team.

Their first BAFTA award was for the work they produced on BBCs 'Walking with Dinosaurs' because of the two year work recreating creatures from the Triassic, Jurassic and Cretaceous eras. They then moved on to work on Harry Potter, where they created such creatures like Buckbeak, the Basilisk and Dobby the House Elf.

Ever since then they moved on to creating Oscar and BAFTA award winning film like The Golden Compass and Gravity. Then in 2014 they created an incredible immersive experience for the great HBO show 'Game of Thrones' at SXSW Interactive Festival. The team used an Oculus Rift headset and a realtime Unity game engine to create the experience, then shortly after Framestore announced that they are going to open a dedicated VR studio to further experiment and create with the technology.

 
Framestore Showreel from Bootleg London on Vimeo.

Framestore has become so popular because of there work on high end films and abilities to create unreal environments and creatures out of CG and place them into the real world. They focus on creating the newest and best animations and films using the newest technologies, making them one of the best visual effects studios in the world.

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