Brand Me: Ident Ideas

with the idents I wanted something exciting to show and make my ident express my work within the time limit I have for an ident. I was thinking with the 3D logo design I would create it in Maya and then using the scatter effect I would make the logo separate into loads of pieces so that when I import the 3D object into After Effects I could make my logo explode into multiple piece using the element 3D plug in tool.

Actually doing this idea though was quite hard because I didn't know how to break up my logo in Maya and I tried multiple things within Maya to make it work but nothing was working properly. Until I found a video on youtube telling me about this tool in maya that automatically separate a whole object into multiple pieces but keep the shape of the logo the same. So with this I then started to create my 3D ident in after effects using the element 3D tool and this is the outcome I ended up with.

 I was happy with the outcome but I think that this ident is a bit too much for me and I feel like it's missing something but I don't know what so I'm going to have to rethink this ident design and come up with something better and more representable for myself. I did also make another one using the same techniques as before but just changing the background and adding more text and sound to it, this is what that looked like. But as again I didn't really like the outcome of the ident because I thought that it was to in your face which isn't going to get me very far in life if I use it as my ident.

With the 2D ident I wanted to go with something more motion graphicy and try and use shapes or something like that with the logo. Looking back at my PPP work I realised that I had already come up with a motion graphic animation that might fit in well with the logo I had designed. This motion graphic animation was a polygon that span in and out which would be a good ident if I could fit my 2D logo design in there somewhere. So I started by opening up the polygon animation after effects file and then importing me 2D logo into the scene I got rid of the background because I wanted to keep it simple and clean, I then changed around with the colours and timing of the animation and this is what I ended up with.

Again I'm happy with the outcome of the ident however, it still didn't feel right as my ident and I felt like it lacked something. I know think that I have to go back and rethink my whole logo and ident designs to come up with a better design that fully represents my work and that is memorable to other viewers.