Tuesday, 11 April 2017

PPP Creative Strategy - New Logo Ideas

It's about time I now try and come up with a new logo, so I started drawing different designs for me logo. I wanted the logo to be really simple but effective, the logo was going to be my initials J.B because that's my name (sorry pretty obvious). I was having some trouble thinking of different designs so I decided to look on Pinterest for logo ideas and what independent professionals used for there logo. This helped a lot because it showed me how to design a logo using minimal geometric shapes.    
From the above drawing I went with the design that is near the bottom left which looks like a box with a stick in it. I went with this because it was the simplest design but it was to me also the design that represented me the most, the reason I prefer this design is because that it looks graphicy, straight and geometric which is what I was going for. So moving on with this design I then started to design that logo in different ways. I changed the shape of the logo, the outline colour, the amount of gap there is between the shapes and also if the long rectangle should be straight at the top or if the top should be slanted.  
I then moved it even further and designed four more logos from the better looking one out from the nine above. This time I experimented with placing a hole in the middle of the 'B' to make the 'B' look more like a 'B', so that people done think that it's a 'L' instead. I also experimented with placing a drop shadow on to the logo to make it look more 3D. Out of all these I do prefer the logo without a hole in it because I wasn't keen on the inner shape of the hole but I couldn't come up with a shape that I would of liked so I think I'll just leave the 'B' filled in.  


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