To start off the year we have been given a live project just to get are creative juices flowing after the summer holidays. For this project we have to come up with 3 different concepts to do with Christmas but they can't be too Christmasy because they are being projected onto an old lifting tower right outside offices where loads of business men and women will be and they don't want to be seeing cheesy Xman animations all day.
Are visual concepts will need to communicate a contemporary, creative and cool representation of a xmas or winter theme. So in are groups (which involved Emma,Lauren, Katy and I) we can up with three different ideas and decided that I'd do the concept artwork for one, Emma does the second one and Lauren does the third one, while Katy will do all the storyboarding for all three ideas. The three concept ideas were:
- Ribbons fly out of the window to build up iconic landmarks in Leeds
- An orb with a trail floats round a forest lighting up the trees as it passes them and then flies up in a spiral to represent a xmas tree.
- Based on the german market, we're going to have a camera pan though the market and show the essentials like beer and mulled wine, carousel, moose head, food and wooden toys.
So I have been assigned to do the concept artwork for the orb floating round trees idea which I'm pleased with because that was my favourite idea. After I have done the concept artwork I will pass it over to Emma so she can put the boards together at the end.
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